We meet people all the time, whether they are service providers or networking contacts and when they hear we do web development they say, “oh, I have a website; it was built 15 years ago so we don’t need one”. When asked when they last updated it, they have a puzzled look and say “update? not since it was done”.
Really? A 15 year old website is promoting your business online – that is if people can find it – because I guarantee you that if your website is 15 years old and nothing has been done with it since it was released, search engines are going to have a hard time finding you in a Google search. Not having fresh content gets you pushed down in search results. Continue reading