Newspaper Advertising vs. a Website

Advertising in a newspaper or having your own website? Which is the better value?

I wish I had a dollar for every business person who said that websites are too expensive to have done. Yet many of these businesses take out full page ads in their local newspaper and some of the major ones. And a website is too expensive – really? Continue reading

When considering SEO, don’t forget HEO


SEO stands for Search Engine Optimization, the process involved in ensuring your website is found by search engines. It involves the wording used in titles and other content both on the front end, the part seen by viewers and the meta data which the search engines also view. Many people think that they need to repeat their important search term or keyword over and over again to the point the human reader just gets annoyed. Continue reading